Helping capable senior leaders operate at the level their role and business require.

I work with founders, CEOs, senior leaders and leadership teams, bringing commercial judgement, an understanding of people and an independent perspective to the challenges they’re navigating.

The impact extends beyond the individual: how they lead, the decisions they make and the expectations they set influence the people around them and the performance of the business.

My Approach

I understand the commercial realities of the business and the people, relationships and behaviours influencing what happens within it.

I get to the heart of what’s happening, challenge assumptions and identify blind spots. That includes helping people recognise their own part in a situation, as well as what needs to change around them.

That work changes how they lead: the decisions they make, the conversations they have, what they take responsibility for and what they expect of others. The impact extends into their teams and the business through stronger leadership, clearer accountability and better commercial judgement.

At a senior level, business, leadership and life are connected.

My work reflects that.

Meet Rhian

Rhian Davies, strategic advisor and founder of Cariad & Co

I bring over 25 years of experience in business and leadership, including senior commercial and general management roles, fractional leadership, non-executive directorships and chairing peer advisory groups.

Alongside that, I’ve delivered more than 18,000 hours of strategic advisory and executive coaching, working across VC-backed, PE-backed and publicly listed organisations.

I understand both the person making the decisions and the commercial reality those decisions sit within. My work brings that experience together with a deep understanding of human behaviour, relationships and organisational dynamics.

Ways of Working with me

Rhi.Set

A 90-minute Strategic Reset for a challenge that needs immediate clarity.

Rhi.Calibrate

A 90-day intensive strategic partnership built around the work that needs your full attention.

Rhi.Elevate

A 6 or 12-month strategic advisory retainer where context and conversations compound.

Strategic Partnerships

Advisory, facilitation and fractional support from half-days to quarterly partnerships based on business need.

"When pressure, pace and complexity increase, the way leaders operate shapes how the whole organisation performs."

  • "I knew within our first call you were exactly who I needed to work with. It's been my best investment in the last decade."

    - Chief Product Officer · AI · Series C

  • "You helped me understand in 90 minutes what I’d been trying to figure out for months. I’ve got clear answers and the confidence to act on them."

    - SVP Sales · eCommerce/AI

  • “Before chatting to you I felt stuck about a conversation I’d been avoiding - but you stripped out the emotion, helped me get clear on the facts and I walked away with a solid approach for how to deal with it.”

    - CEO, SaaS Scale-up

  • "It’s like you’re in my head - you understand how I’m thinking before I do. The perspective you give me is invaluable."

    - CEO · Family Office

  • "You helped me find the courage to make bold decisions that have completely changed my life and business. I wouldn't be where I am without you."

    - Founder & CEO · SaaS Scale Up